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In today's increasingly competitive job market, it is essential that your CV makes you look as attractive, interesting, experienced and capable of fulfilling the job specification as possible. Any employer is likely to be extremely busy and will decide within minutes whether you get an interview or a "don't call us, we'll call you" response. With this in mind, here are some tips to make sure you get on that all-important short list!

To help you get an interview

DO SOME RESEARCH

Before you start writing your CV, look carefully at the job you are aiming for.

How do your skills, experience, education compare with the skills the job requires?

Structure your CV so that your potential employer can see that you "fit" the profile perfectly.

If there is time, it's also a good idea to check out the Company offering the job, so you get some indication of their "style". That way, you can adapt the language you use to suit their image. For example, if the company is old, established, you will obviously be writing in a very different style and describing yourself in a very different manner to the way you would approach a young, go-ahead company.

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LOOK GOOD

Because you will be using a computer to construct your CV, you can "customise" it if necessary. You can change the layout and the way you write your CV for different employers.

To make sure you present yourself well, here are some other useful tips.

DO use BOLD or UNDERLINE headings

DO use plenty of WHITE SPACE

DON'T use lots of different font types and sizes - this looks messy and unprofessional

DO consider using a two-column table to list your educational qualifications and any courses taken

DO use the SPELLCHECK on your computer

DO use BULLET POINTS to start sub-sections or lists

DO print your CV on top quality paper

STAND OUT FROM THE CROWD

Ok. So there is certain information you HAVE to include. Personal details. Education. Work experience. Interests. But don't just follow a format. The last thing any employer wants to do is read through countless CVs that are all written in the same way. So be interesting. Be different. Be individual.

As well as name, address, phone number, e-mail address, date of birth and so on, it is a good idea to give a potential employer an insight into your personality. They will be particularly interested in activities or interests where you showed leadership or responsibility, or which involved you in relating to others as a team. Give only enough detail to whet their appetite. If you were captain of a football team, they don't need to know when you started, how many games you played and your tactics. They will ask at the interview if they want to know more!

They are also likely to be impressed by any articles you have written. Any volunteer/Charity work you have undertaken. Any languages, sports, musical or other skills you have acquired.

ADOPT A STYLE AND STICK TO IT

There are two main styles of CV.

Chronological Information is included under general headings i.e. Education, work experience and so on, with the most recent events first.

Skills based Harder to write, but becoming increasingly popular in the UK. In this type of CV you consider the necessary skills needed for the job you are applying for, then list all your personal details under the relevant skill headings. This is called "targeting your CV".

FOLLOW THE "KISS" PRINCIPLE

Keep It Simple, Stupid! You will never get a second chance to make a good first impression. So keep it short, sweet and easily understandable. If all you need to say will fit onto ONE A4 sheet. Great. But do not crowd it. If it takes two sheets, fine. However, DON'T go beyond two pages as a general rule. And remember to number the pages!

VARY YOUR STYLE

Style may well vary according to the job. A big company would normally expect a formal CV on white paper, whereas less formal companies may well appreciate coloured paper, an unusual design.

START WITH A PERSONAL PROFILE

This is a two or three sentence overview of your skills, qualities, hopes and plans - and should encourage the potential employer to read on! You might even consider adding a photograph of yourself - but make sure it is a good one. Photos that come from photo-machines have a dreadful habit of making you look ill, like a convict - or both!

SEND A GOOD COVERING LETTER

A covering letter gives you one further opportunity to "sell yourself". To convince the person who receives it that you would be perfect for the job offered. With this in mind, make sure you cover the following points:

Say why you want that particular job, with that particular employer

Draw attention to one or two key points contained in your CV which demonstrate why you are suited to that particular job with that particular employer

Start your letter with an underlined heading giving the job title

If you saw the job advertised, say where

Use the style of business letter suited to the particular Company

Keep your covering letter to one side of A4. Be polite and mention when you are available for an interview

DEALING WITH APPLICATION FORMS

The employer may send you an application form for some jobs. You should still send a covering letter - and unless specifically told not to - you should also include your CV. Application forms require care to complete. Here are some short guidelines.

PLAN everything you will say on a separate sheet of paper. Or make a photocopy of the form and practice completing it first. ONLY complete the real form when you are certain what to say.

BE NEAT and CLEAR. Use a black pen, so that it can be photocopied.

If they ask for BLOCK CAPITALS, give them block capitals.

TAILOR your answers to the Company - eg. traditional or modern.

DO NOT say in answer to any question, "see my CV". It takes too much time and effort to cross reference information.

PHOTCOPY the application form so that you know exactly what you said.

KEEP A RECORD

Keep copies of all letters, application forms and CVs. Also keep a record of any phone calls, with names of those you spoke to.

WE WISH YOU LUCK IN YOUR INTERVIEW.

For help with interview techniques, click here.